One of the biggest assets any business has is the history of your business. History creates a foundation for being able to support an organization whether it be through purchasing, partnership, support, or loyalty. Many organizations train new employees using the history of the firm during their orientation process. This provides a foundation and understanding of where the company came from and what they are fighting/working for. The United States Marine Corps uses its great history to teach it’s recruits during basic training. Do you think Marines are proud to be Marines and loyal to their “company”?
We are taught our country’s great history in school growing up and most of us develop a loyalty and allegiance to the United States of America. Why? Why does that happen? It happens because we connect to the success stories and people that have made our country great and we develop a loyalty and passion for defending and part of our great nation. So let’s take that same idea and principle into our companies and get more energy from the employee’s and more brand loyalty from our customers. The YMCA has one of the most impressive history’s of any organizations or company we have ever herd of…
The YMCA is a non-profit with a vast history. How many organizations do you know that invented basketball and volleyball. Pioneered Camping, Public Libraries, Night Schools, and Teaching English as a Second Language? YMCA introduced the worlds first indoor swimming pool and group swim lessons.
The YMCA’s have provided the proper environment for ideas and organizations to be born: The Boys Scouts of America, Camp Fire Girls, the Negro National Baseball League, Toastmasters, Hallmark Cards, Association for the Study of Negro Life and History, and Father’s Day.
The YMCA has help build our country and have been visited by many U.S. Presidents. The majority of employees, members and community members probably do not know about all the great things the YMCA has done. Do you think it is worth it to tell people about the YMCA History? Marketing the History?…
….We do. History builds foundation and loyalty. The organization is a non-profit and many people may need to be reminded about what the YMCA stands for. The YMCA is more than just a fitness center, BUT do your members and communities know that?
Posted in marketing
Tagged basic training, basketball, boy scouts, camping, company history, customers, employees, father's day, hallmark cards, loyalty, night school, public libraries, swim lessons, united states marine corps, united states of america, volleyball, ymca
One of the biggest assets you have is the history of your business. History creates a foundation for being able to support a company whether it be through purchasing, partnership, support, or loyalty. Many corporations train new employees the history of the firm during their orientation process, so that they gain an understanding of where the company came from and what they are fighting/working for.
We are taught our great country’s history in school growing up and most of us develop a loyalty and allegiance to the United States of America. Why? Why does that happen? It happens because we connect to the success stories and people who have made our country great and we develop a loyalty and passion for defending and part of our great nation. So let’s take that same idea and principle into our companies and get more energy from the employee’s and more brand loyalty from our customers.
People like to work and stay busy, but they do not like to work jobs they feel do not contribute. What if an employee was doing a small job that they thought was pointless, yet played a critical role in the businesses success? Shouldn’t the employee know that? It all starts with teaching employees the history of the business and where it came from and only then can you generate passion for support and true initiative, and link it to an individuals job.
Coke, MacDonald’s, JP Morgan, GE, and many other organizations have deep-rooted history in our country and because of that they have maintained success. These are brands that have “grown up” with our country and have a vivid history of involvement with growth, innovation and job production. But you however, may only have a start-up or a business that has been around for 5 years…so what! You still have a story to tell. Your story is what connects people to take an interest in your business. The more foundation you can build the bigger building you can construct on it, so remember that if you want to build a huge international business you may want to look at sharing your background, success and history with as many people as possible to build the biggest foundation possible.
Start with your employees. Sit them down and have a history night that leads into the day they got hired. Make sure your history is part of your new employee training. Look at The United States Marine Corps…the first part of their boot camp training is one week of Marine Corps history. Ever wonder why the Marines are the best of the military? Because they are honored to say “I am a US Marine” because they know the men and women that came before them and what the value of being a Marine truly is.
What is the value of being an employee or customer to your business?
Posted in marketing
Tagged brand loyalty, business history, coke, customers, ge, jp morgan, macdonalds, military, partnership, united states marine corps, united states of america, us marine