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The Importance of the YMCA History

One of the biggest assets any business has is the history of your business.  History creates a foundation for being able to support an organization whether it be through purchasing, partnership, support, or loyalty.  Many organizations train new employees using the history of the firm during their orientation process. This provides a foundation and understanding of where the company came from and what they are fighting/working for.  The United States Marine Corps uses its great history to teach it’s recruits during basic training.  Do you think Marines are proud to be Marines and loyal to their “company”?

We are taught our country’s great history in school growing up and most of us develop a loyalty and allegiance to the United States of America.  Why?  Why does that happen?  It happens because we connect to the success stories and people that have made our country great and we develop a loyalty and passion for defending and part of our great nation.  So let’s take that same idea and principle into our companies and get more energy from the employee’s and more brand loyalty from our customers.  The YMCA has one of the most impressive history’s of any organizations or company we have ever herd of…

The YMCA is a non-profit with a vast history.  How many organizations do you know that invented basketball and volleyball.  Pioneered Camping, Public Libraries, Night Schools, and Teaching English as a Second Language?  YMCA introduced the worlds first indoor swimming pool and group swim lessons.

The YMCA’s have provided the proper environment for ideas and organizations to be born:  The Boys Scouts of America, Camp Fire Girls, the Negro National Baseball League, Toastmasters, Hallmark Cards, Association for the Study of Negro Life and History, and Father’s Day.

The YMCA has help build our country and have been visited by many U.S. Presidents.  The majority of employees, members and community members probably do not know about all the great things the YMCA has done.   Do you think it is worth it to tell people about the YMCA History?  Marketing the History?…

….We do.  History builds foundation and loyalty.  The organization is a non-profit and many people may need to be reminded about what the YMCA stands for.  The YMCA is more than just a fitness center, BUT do your members and communities know that?

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